THEME

National Entrepreneurship Week 
Entrepreneurial Literacy EMPOWERS Everyone  - is the Theme.
NEW represents the WEEK of February 20-27, 2010.

This year we want to recognize ENTREPRENEURIAL LITERACY as a real American necessity, whether you work for someone else or start your own business.   These are the skills that empower everyone to succeed in any type of job in any industry....they fuel the American economy. We have developed 20 questions to facilitate a conversation on Entreprenerial Literacy.  There is no single answer for any of them...rather an opportunity to really give some thought to the question.  Answers will be different depending on the situation....and in fact will change over time.

A GENIUS Certificate is available on the Consortium website to download and present to anyone you choose, based on how you use the "20 Questions for All Americans". We have provided suggested activities. We encourage everyone to think of ways to involve members of the community and encourage press coverage related to the winners.

MEDIA OUTREACH TIPS

1. Inform your local media and get them involved well in advance with a press conference, media availability or "brown bag lunch" session to discuss your involvement in National Entrepreneurship Week. 
2. Important news stories change by the minute and sometimes journalists who intend to cover your activity can be called away at the last minute. Cover yourself by reaching out to a variety of outlets - including newspaper, radio and television - for coverage. 
3. If the local paper plans to send a photographer, be sure to think about and offer to stage an image that conveys your message. Including the logos - perhaps on a poster, folder or podium sign - reinforces the association with the national initiative. 
4. Look for opportunities to get a spokesperson interviewed on appropriate talk radio and local TV segments in the weeks leading up to your activity. If your organization doesn't already have one, nominate a spokesperson and make sure they are available for interviews before, during and after the activity. 

COMMUNICATIONS GUIDELINES

1. CREATE FOLDER FOR THE MEDIA INCLUDING
   a press release for National Entrepreneurship Week (download from Templates); brochure or poster of your event detailing event, dates, times, places, sponsors, etc.;business cards, and list of partners.
2. PRESS RELEASE
   Here’s a quick and simple press alert/release format suggested by one of our sponsor’s media specialists. Submitted by Ronni Cohen, Executive Director of Delaware Financial Literacy Institute, Delaware Money School
3. BRANDING
   "Entrepreneurial Literacy EMPOWERS Everyone" will be used in national publicity as a way of challenging young people to become excited about their entrepreneurial ideas. 
4. LOGO
   Copy the National Entrepreneurship Logo and use it on all of your outreach materials - including website links, newsletter articles, blast email campaigns, flyers, brochures, and anything else you use to promote your activity. Go to Press Kit page for downloadable N.E.W. logos for your media materials.

KEY MESSAGES

1. is a week-long effort to celebrate the heritage of entrepreneurship in America! 
2. is being planned by hundreds of organizations who are planning activities.
3. will celebrate the creativity, imagination and innovation of entrepreneurship in all its forms - business start-ups, social entrepreneurship and enterprising employees within existing organizations by enouraging people to become a GENUIS.
4. will help the education community and business leaders engage in a deeper, on-going discussion about the power of entrepreneurship to drive the local and national economy.
5. will celebrate entrepreneurship education through a variety of entrepreneurial activities and experiences that can help “prepare today's youth to be the entrepreneurial leaders of the future”.
6. will highlight the need to provide rigorous and relevant education for all students.
7. will involve students of all ages to be a part of the Celebration and have opportunities to learn the benefits of entrepreneurship.
8. will celebrate the creativity, contributions, and achievements of entrepreneurs in your community, your state and our nation.
9. will provide visible ways to highlight the contributions and thank entrepreneurs for their contributions to the economy.